When I bought this book, I envisioned a more advanced guide into account management. Especifically, what to do in uncertain situations and with big name clients. Essentially, this is an entry level book on account management. I did find some of the examples and ideas to be helpful as they are the type of information that is simple but easy to forget.
I am trying to find out solutions to real world business challenges, and will be able to easily recall them when I am in a "sticky" situation. I want to conduct client relationships in a thoughtful, professional manner and learn how to really enjoy your business life at the same time. Overall, this book outlines the key fundamentals that make us good at what we do. On top of it all, it is an incredibly easy read. I would only recommend this book to newcomers in the advertising/account management field; however any veteran would find the advice useless.
